新时代的竞争规则_350字

时间:2018-07-02 23:14:24

  ――“快”者生存
  当今时代,科学技术日新月异,注重技术创新已成为世界性潮流,技术更新的速度大大加快,产品的生命周期明显缩短。从一定意义上来说,企业之间的竞争已经成为技术、管理创新速度的竞争,惟快者,才能占得先机,赢得主动。正因为如此,许多成功的企业在竞争策略上都把“快”作为要义之一。美国硅谷里是没有白天黑夜之分的。“天”早已不是计量时间的尺度,因为可能等你一觉醒来,你所在的领域已经重新“洗牌”。台湾电脑业的竞争往往是甲推出某新款机型,一面市就会被其对手乙买回,然后乙站在使用者的角度,用一个通宵的时间解剖分析找出缺憾,然后在三天内推出自己的改进型,抢占市场。海尔集团注重快速推出新产品,努力在市场上“一步”,做一块新“蛋糕”,去年平均每个工作日开发一个新产品,每年申报两项专利,新产品贡献率达到 70%。

英文版:

The quick survive

Nowadays, science and technology are changing with each passing day. It has become a worldwide trend to pay attention to technological innovation. The speed of technological renewal is greatly accelerated, and the life cycle of products is obviously shortened. In a certain sense, the competition among enterprises has become the competition of technological and management innovation speed. Only the faster can get the first chance and win the initiative. Because of this, many successful enterprises regard "fast" as one of the key points in their competitive strategy. There is no day or night in Silicon Valley. "Day" is no longer a measure of time, because you may wake up and your field will be "shuffled". The competition in Taiwan's computer industry is often that when a introduces a new model, it will be bought back by its rival B. then, from the perspective of users, B will dissect and analyze the defects overnight, and then launch its own improved model within three days to seize the market. Haier Group pays attention to the rapid launch of new products, and strives to "one step" in the market to make a new "cake". Last year, on average, it developed a new product every working day, and applied for two patents every year, with the contribution rate of new products reaching 70%.